Executive Profile

Michael Cronk

Vice President, Marketing

Michael Cronk is responsible for strategy and product definition in emerging markets for the Grass Valley Group, both within and outside of the company's core broadcast market.

Most recently, Cronk has led efforts to accelerate broadcasters' migration to digital non-linear based solutions for news production. Cronk is also leading efforts to apply the company's world-leading video expertise to new markets outside of broadcast.

Previously at Tektronix Video and Networking Division (prior to the division being sold to Grass Valley Group), Cronk led both product definition and engineering in the development of the industry-recognized sports production system, the Tektronix LVS Live Events Management system. This product was one of the first products to pioneer the use of digital disk recorders for instant replay and quick highlight package production and has been used extensively by major networks worldwide and in major events such as the Super Bowl and the Olympics.

Cronk worked with Tektronix for more than 10 years in various roles, ranging from research engineering to marketing and business management. He has extensive international experience, having managed Tektronix's Video and Networking business in Japan for three years.

Prior to joining Tektronix, Cronk worked at Toshiba's R&D Center in Kawasaki, Japan in video coding research. He has a bachelor of science degree in Electrical Engineering and a master of science in Electrical Engineering from the Massachusetts Institute of Technology (M.I.T), Cambridge, Mass.