Technology Expert Profile

Ray Baldock

Director of Strategic Marketing, Grass Valley Group

Ray Baldock is responsible for product and technology strategies, the formation of strategic business relations, and identification of new markets and opportunities for the Grass Valley Group. He moved into this position recently after several years overseeing the development of the Profile video server line for the Grass Valley Group (formerly Tektronix).

Ray began his career as an engineer at Channel 10 in Melbourne, Australia before moving to the UK as a field engineer with RCA. With nearly 25 years in the industry, Baldock has also held key engineering, product development, and marketing roles with RCA, Sony, and Odetics.

He has been involved extensively in the development of television automation and robotic video library systems and has brought a variety of such systems to market. His experience includes work on VTR design and the development and introduction of the first computer-based cart machines, including Sony's Betacart and LMS and their integration with automation systems. Later with Odetics, he guided the first integration of video servers with cart machines using them as a cache for multi-channel spot replay.

Mr. Baldock was educated in Australia graduating with a degree in Electrical Engineering in 1978. He is a member of SMPTE, has served on several industry standards committees and is active in the Professional MPEG forum examining interoperability and networking issues. He holds one US patent and is the author of numerous technical papers.