
New Grass Valley Group Wideband Video Router Completes
Next-Generation Offerings Across Company's Major Product Lines
SMS-7500WB Most Competitively Priced Product in Large-Systems
Market; Provides Simultaneous SD/HD Switching Without Hardware Changes;
Joins New Profile, Video Production, other Routing and Modular Products
at Stand 8.132
AMSTERDAM, The Netherlands (International Broadcasting
Conference),
Sept. 10, 1999 Making good on its promise to deliver
next-generation products across all its major product lines, the Grass
Valley Group today unveiled a scalable and extremely compact wideband
digital video routing switcher, the SMS-7500WB. The most competitively
priced product in the large-systems market, the new router is part of
the first fruits of a $60 million research and development effort that
has also led to the creation of the Profile® XP Media Platform, the Kalypso
Video Production Center line, earlier
announcement of the 7500NB routing matrix, and a host of new modular
products.
As digital television formats continue to evolve at a rapid rate,
broadcasters and video professionals find that making the right
infrastructure choice is critical. The SMS-7500WB accommodates current
and future digital video signal routing needs by providing auto
reclocking of digital signals from 40Mbps to 1.5Gbps, including
standard-definition/high-definition switching of digital signals
without any change in its underlying hardware. These capabilities
future-proof a company's facilities routing with a single,
cost-effective investment.
"People look to the Grass Valley Group for technology leadership,
and we think they're going to like what they see," said Tim
Thorsteinson, president and chief operating officer of the Grass Valley
Group. "The introduction of the SMS-7500WB is tangible proof that we
understand the needs of broadcasters and video professionals that are
making the transition to digital content production and
distributionand that we are well positioned to serve any new digital
video markets that result from that transition."
An addition to the Grass Valley
SMS-7500 series routing family, the SMS-7500WB provides simultaneous
switching of high-bandwidth digital signals from 40 Mbps to
1.5Gbpsincluding 143, 177, 270, 360, 540Mb, and 1.485Gbwithout
requiring any hardware or module changes. Able to be controlled from
the powerful Grass Valley Series 7000 signal management system, the
SMS-7500WB offers cost-effective, future-proof facility routing of
digital signals from 32 inputs/outputs to 1024 inputs/outputs. It is
available in an industry-exclusive 25 rack units (RU) 256x256 frame. An
even more compact 128x128 frame will be available in the near
future.
With a starting pricing of under $150,000 (US), the SMS-7500WB
router (256 size) will be available in December of 1999. The 128 frame
will have a starting price of under $85,000.
By providing powerful features for routing video throughout a
facility, the SMS-7500WB digital video router is an essential component
of the Digital Media Foundation
(DMF) initiative. The DMF initiative provides a distributed network of
storage devices, linked via audio/video routers and data networks and
offers an open-system environment for applications ranging from editing
and live production to on-air replay. It defines a strategy for a
gradual, cost-effective transition towards digital television,
maximizing the customer's investment.
Whether it's distributing video over the air, through digital
broadcast facilities and across standard data networks, or providing
the industry's best video storage or production products, the Grass
Valley Group has the digital solution. The Grass Valley Group continues
its video industry leadership with new Profile and Grass Valley
products to enable video professionals to realize the full potential of
going digital.
Grass Valley Group is a new, privately-held digital broadcast
and video equipment company that has entered into an agreement to
acquire the video content production business of Tektronix Inc. Grass
Valley Group is a recognized technology leader, with more than 40 years
of television broadcast experience. Its heritage includes numerous
patents for television technology, as well as helping to shepherd the
broadcast television industry through several critical technology
transitions, including the move from black-and-white to color
transmission and the move from analog to digital broadcasting. Grass
Valley Group's product lines include the Emmy® award-winning Profile digital video server
family and the Grass Valley router, switcher and modular product
lines.
For the latest Grass Valley Group product information, see
www.grassvalleygroup.com.
# #
Grass Valley Group and Profile are registered trademarks and Grass
Valley, Kalypso, and Digital Media Foundation are trademarks of Grass
Valley Group. All other trade names referenced are the service marks,
trademarks, or registered trademarks of their respective companies.
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