Technology Expert Profile

Bruce Lane

Executive Profile Director, Application Engineering

Bruce Lane is responsible for pre-sales engineering and the training and growth of the world wide technical pre-sales staff of application engineers, technical support specialists and demonstration artists for Grass Valley Group.

Lane currently serves as application engineering director. Prior to this, he worked as an application engineer for the Grass Valley Group where he worked with account managers to facilitate sales by designing systems proposals to both broadcast and non-broadcast clients. This included designing systems for newsroom automation, commercial and long-form play-out, time-delay, sports replay, network distribution, and store & forward applications.

Lane's previous experience includes 16 years at WSBK, TV-38, in Boston, Massachusetts, where he worked his way from technician to studio supervisor to engineering manager. As such, he was responsible for the daily operation of the studio, the transmitter, and remote facilities.

Lane holds a Bachelor of Science degree in Electrical Engineering (BSEE) from Northeastern University in Boston. He is an active member of the Society of Motion Picture & Television Engineers (SMPTE), the Radio & Television News Director Association (RTNDA), and the Society of Broadcast Engineers (SBE). He has served on the Maximum Service Television's (MSTV) technical committee for studio implementation, Tektronix High Definition Expert Group, and currently servers on the RTNDA exhibit advisory committee.

Lane's current focus is to support customers in transition. He is working with networks, broadcast and non-broadcast groups, and individual television stations as they transition to digital networks, server solutions, and to high-definition formats.