Technology Expert Profile

Bruce McPherran

Bruce McPherran is currently responsible for defining the strategic direction of Grass Valley Group's Profile XP Media Platform in the broadcast, MPEG transport, and interactive TV markets.

During his 28 years in the television industry, McPherran has held numerous positions, including most recently program marketing manager for Tektronix Inc.'s Measurement Division's Television Test Products business unit. In this position, McPherran developed the business strategy for capitalizing on the convergence of television, the Internet, and increasing consumer demand for bandwidth-intensive media content. As product marketing manager, he was responsible for the marketing and technical support of the Emmy^® award-winning PQA200 Picture Quality Analysis System, a breakthrough measurement tool for customers developing and evaluating digital video compression products.

Prior to Tektronix, McPherran worked with Hewlett-Packard, holding numerous positions including market program manager, regional sales manager, product marketing engineer, R&D engineer, and senior RF/microwave consultant. While at HP, McPherran was responsible for spearheading its first NAB attendance, its entrance into the broadcast television industry, and invented, developed, and marketed the HP 8591C Cable TV Analyzer — the cable industry standard for installation, maintenance, and regulatory testing.

McPherran also played a key role in the design and development of one of the cable industry's first interactive set-top boxes and associated transmission equipment while with CableData.

McPherran began his career as a broadcast technician at KVIE-TV Channel Six in Sacramento, California. He joined the Grass Valley Group in June of 2000.

McPherran received a bachelor's degree in Electrical and Electronic Engineering from California State University in Sacramento in 1980.